My Pet Wallet
A friendly and approachable brand identity created for a pet-focused digital platform. The project explored multiple visual directions built around playful pet illustrations, warm color palettes, expressive typography, and app-ready branding designed to feel trustworthy, memorable, and easy to recognize.
Client:
Pawlio
Categories:
Branding
,
Moodboard
Timeline:
2 Weeks
What did we do?
We explored a complete visual direction for the brand, focusing on creating an identity that feels playful enough for pet owners while still working clearly across digital products and everyday brand applications.
1. Logo & Identity Exploration
We developed multiple logo directions featuring custom pet-inspired marks, primary and secondary logo variations, and flexible symbols for smaller applications.
2. Color & Typography System
We created distinct color palettes and paired expressive display fonts with clean supporting typefaces to give the brand personality while maintaining readability.
3. Digital & Brand Applications
We tested the identity across app icons, pet tags, mobile screens, and other branded touchpoints to ensure the system remained recognizable and consistent in real-world use.
